~~~ Spright X LLC is no longer taking new clients. ~~~

Founded by: 

Michael LaRocque has been an Internet professional since 2001, and was an early team member at Dealer.com prior to its acquisition by Dealertrack for $1bn. Michael spearheaded listener and membership growth at internet radio startup, Jango.com, before founding Spright X. As a graduate of the Founder Institute, Michael had his own startup that orchestrated the social media campaigns and video commerce initiatives for brands in the fashion industry that led to buzz and media coverage from BlackBook Magazine, Emirates Woman Magazine, Womens Wear Daily, FabSugar, GLAMOUR, and Style.com. 

What customers say…

"Working with Michael and his team was a great opportunity for my brand when we were looking to expand our social media reach… Michael and his team’s strategy and execution helped push my brand to the forefront of conversations around fashion designers and social media… We got great publicity and traction as a result—impressive!"

~Rebecca Minkoff, Owner/Designer of Rebecca Minkoff


"From our first meeting, Michael approached our partnership with clear objectives and a well-considered plan to execute. He patiently addressed my concerns and even more importantly, found creative solutions in working with my department’s budget constraints… From beginning to end, Michael was a breeze to work with and a solid business partner."

~Elaine Pow, Marketing & PR Director for Seychelles and BC Footwear


"Michael’s friendly demeanor and obvious drive to achieve goals have made him a trusted brand partner. He truly has an uncanny ability to build strong relationships and bring new ideas to the table. I’ve partnered with him in promoting several campaigns and have enjoyed every one of them all thanks to his regular updates and transparency in communicating business goals and contracts."

~Jennie Lodge, Brand Manager & blogger, Threadflip & Going West